Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.
But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the “big picture” perspective, while being able to dive deep into each step. The guide is not written for “ideal situations” in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.
Contents:In the Beginning: How to Build an Effective Strategic Management in BusinessStrong Companies Build their Strategy Differently:The Cause for Dysfunction of Strategic Management Up Until NowStrategic Management is a Scenario for Success15 Steps of Strategic Formulation Implemented by Strong CompaniesA Strong Company Knows its Own “Position”: Corporate Strategy:How to Build a Corporate Strategy for Sustainable GrowthStep 1 Corporate MissionStep 2 Strategic AnalysisStep 3 Corporate GoalsStep 4 Scope of Business Step 5 Allocation of AssetsA Strong Company Achieves Steady Market Share Growth in All of Scopes of Business: Business Strategy:Defining the Scope of Business, and Clarifying the Positioning to UseStep 6 – Business VisionStep 7 – Present State Analysis Step 8 Business GoalsStep 9 Scope of BusinessStep 10 Competitive StrategyA Strong Company can Demonstrably Realize its Strategy: Functional Strategy:Functional Strategy for Achieving MomentumStep 11 Marketing StrategyStep 12 Value ChainStep 13 Organizations and SystemsA Strong Company Evaluates the Hidden: Performance and Results:How is the Outcome of Strategic Management Measured? Step 14 Brand Relationship Step 15 Feasibility EvaluationA Strong Company Communicates Clear Agendas: Presentation:“Communication” which Gives Strategy DepthKey Point 1: Combine Strategic Elements Effective for Achieving the Business GoalKey Point 2: List Up Hypotheses included in the Business Strategy IdeaKey Point 3: Revise the Business Strategy Idea Using the Pyramid StructureKey point 4: Narrow Down the Key Points and Create a SummaryUtilize the Pyramid Structure and Revise it as Presentation MaterialEpilogueReferences
Readership: Management level personnel of companies, business owners and strategists looking for a detailed and holistic step-by-step guide to further improve their decision making in business.